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Tahiti Tourisme launches its new local awareness campaign: “Working together for a sustainable tourism”. A series of animated videos, presented by the character Hina, to raise awareness among Polynesians about inclusive and sustainable tourism.

Published on 7 March 2023
The animated video series

"Working together for a sustainable tourism"

“Working together for a sustainable tourism” is a series of animated videos presented by Hina, a young Polynesian, already known by the local public for a campaign launched in 2020 on barrier gestures.

In 2023, Hina returns as part of Tahiti Tourisme‘s new local awareness campaign. Aimed at the local population and the actors of Polynesian tourism, the goal of these short animated videos is to raise awareness and inform as many people as possible, regardless of their age, about the actions to be taken for an inclusive and sustainable tourism.

Guided by Hina, the audience will be able to learn, for example, how the destination will organize itself to implement the new tourism development strategy, Fari’ira’a Manihini 2027, how tourism can participate in the local economy and employment, and how to preserve our culture and our environment.

The Format

The series consists of about 15 videos, available in two languages, french and tahitian. Each video lasts up to 1 minute 30.

They are deployed on social networks as well as on the two local TV channels, until the end of 2023. The first episodes will be broadcast from March 14.

Ensemble, agissons pour un tourisme durable
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Episode 1 : Comment va-t-on s'organiser ?
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Episode 2 : Comment le tourisme participe à l'économie et la production locale ?
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A rohi ‘āmui ana’e nō te tahi fāri’ira’a manihini i roto i te tau roa
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Episode 1 : Nā hea tātou i tē fa’anaho ?
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Episode 2 : E mea nā hea te fāri’ira’a manihini i te ha’atupura’a i te ‘imira’a faufa’a e te fa’ahotura’a i te fenua ?
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En savoir plus sur

Fari'ira'a Manihini 2027

Tahiti Tourisme is launching a communication campaign to raise awareness among the local population about The Islands of Tahiti tourism development strategy, dubbed Fāri’ira’a Manihini (FM27). A strategy that, for the next five years, aims to position French Polynesia as a flagship destination for inclusive and sustainable tourism.

This strategy, co-constructed with the local population as well as public and private tourism stakeholders, unveils an ambitious action plan until 2027, which aims to protect natural resources, optimize the benefits of tourism for the local population and focus on a quality experience for visitors.

It is in this context that this awareness campaign is being conducted. It aims to inform the local population about the content of this FM27 roadmap and also to raise awareness about the actions that can be implemented by all for a reasoned, inclusive and sustainable tourism.

This awareness campaign is based on the broadcasting of two series of videos, one of which is entitled “Together, let’s act for sustainable tourism”, presented by Hina, a young Polynesian woman in an animated character version, already known to the local public for a campaign launched in 2020 on barrier gestures, in the middle of a pandemic.

What we do

fur a sustainable tourism