‘IA ORA NA

Tahiti Tourisme presents, ‘IA ORA NA,
the new, weekly television program that can be seen on:
Tahiti Nui Télévision (TNTV) on Fridays at 19h00 (Retransmitted on Saturdays at 12h10).
And on Polynésie la 1ère on Sundays at 18h00 (Retransmitted on Wednesdays at 14h00)
Also available on the social network : MyTahiti !

The aim of this program is to raise awareness among both tourist professionals and the local population of the key role played by the principal industry in French Polynesia.The program will highlight the importance of tourism in their everyday lives and outline the challenges that lie ahead and the means by which the industry intends to recover from the crippling economic effects of the health crisis, which affected the entire planet.

Moeana PONT LILLO is a talented young Polynesian who will be the program’s main host, as well as presenting several regular items. Since proudly wearing the crown of Miss Mahina in 2019, Moeana has worked in the tourist industry and is fully aware of the challenges that lie ahead. A native of the Fenua, she is keen to develop «’IA ORA NA» as a platform for the promotion and support of local tourism professionals and contribute to the development of the local tourist industry.

Tiga will present a regular item called “Touriste professionnelle”. Visiting the five archipelagos by bicycle, she will be looking for the distinctive local features that are the richness of our fenua.

Photos of TIM McKenna

THE FORMAT

Season 1 will be 15 episodes covering all five archipelagos in French Polynesia.

The program will be 18 minutes long and divided into 3 parts:

1. Studio guest,
2. Employee of the week,
3. La touriste Pro,

The guest on set

The aim of the interview with the invited guest is to reassure the public that the tourist industry is continuing to develop, in spite of the recent and unpredictable health crisis, thanks to the enthusiastic efforts of professionals. Viewers will be encouraged to support the industry by the way they interact with visitors, which will naturally lead into the next part of the program, the Employee of the week.

Employee of the month

In proposing the theme, Employee of the week, (perhaps a student training for a career in a branch of the tourist industry,) the aim is to encourage youngsters to consider a future in tourism. The happy titleholder will serve as an inspiration to other young people by sharing the enthusiasm and seriousness with which he puts his training into practice. And naturally, a message such as the COVID-19 sanitary measures, carries more weight when delivered on TV by a kindred soul.

La tourisme Pro

« La Touriste Pro » has two main aims. In the first instance, the objective is to highlight to tourism professionals the importance of local culture and the Polynesian way of life.The presentation of traditional customs (garlands of flowers), crafts (tapa) and produce (pineapples from Moorea) will also help to make the local population aware of the essential role they play in the continuing success and development of The Islands of Tahiti as a tourist destination. Secondly, these reports will encourage residents to explore our islands by publicizing a place, an activity, the local cuisine and the warmth of the welcome they’ll receive.

Weekly program over 15 weeks – Rendezvous on:
 TNTV from January 7 at 19h00
Polynésie la 1ère from January 9 at 18h00