In 2019, Tahiti Tourisme opened a new chapter of its campaign The Islands of Tahiti, Embraced by Mana entitled «Pick Your Paradise». The unique charm and the wide variety of tourist activities available in our islands were presented in a series of 36 short videos published online.
Emphasis was placed on three main themes: adventure, culture and tourist activities. From the web page, potential tourists were able to compile a selection of videos reflecting their personal choice of activities, which they could then share with friends and family, or discuss in more detail with a representative of one of the many travel agents to be found on the websites of Tahiti Tourisme.
In 2018, Tahiti Tourisme launched a series of videos entitled «Take Me To Tahiti», which featured two couples and a tourist family who were selected from a worldwide casting organized by Tahiti Tourisme i 2017. In the videos, the tourists visit The Islands of Tahiti to make a film.
This campaign highlighted the destination’s diversity (The Marquesas Islands, Raiatea, Taha’a, Moorea, Tahiti) and the many activities on offer (cultural, on land and at sea) as well as its appeal for different categories of visitors (couples, adventurers, families). The series was shown in 17 markets (France, Belgium, Italy, Germany, Switzerland, Spain, Great Britain, Canada, United States, Brazil, Chile, Colombia, South Korea, Australia, New Zealand, China and Japan) on various digital platforms: Facebook, Adara, AFAR, Google, invibes, Whatsapp, Instagram, Youtube, Pinterest, TripAdvisor, Online TV network, Sina Weibo, etc.
In 2017, Tahiti Tourisme launched a video series entitled «Two Stories / One Mana» which featured 3 tourist couples who are invited to come and discover The Islands of Tahiti.
This campaign highlighted the diversity of activities, culture and population to be found in The Islands of Tahiti. It was shown on the principal social networks (Facebook, Instagram, Youtube, Twitter, Pinterest) in 17 countries (France, Belgium, Italy, Germany, Switzerland, Spain, Great Britain, Canada, United States, Brazil, Chile, Colombia, South Korea, Australia, New Zealand, China and Japan)
Tahiti Tourisme organized a worldwide casting #TakeMeToTahiti to recruit the family and two couples who featured in the videos.
In 2016, Tahiti Tourisme launched a new marketing campaign aimed at repositioning the brand. «The Islands of Tahiti, Embraced by Mana» highlighted features of the destination which hadn’t really been exploited until then (the local population, the way of life, the culture, craftsmanship and green tourism) which appeal to «Discerning Explorers», in search of authenticity, total immersion and new experiences.
«The Islands of Tahiti, Embraced by Mana» appeared in the press (advertising, publipostage, articles) and on the internet (Google, TripAdvisor, social media, emailing et partner internet sites) in 11 different markets.
