“Follow Your Feelings”, new campaign of The Islands of Tahiti

Tahiti Tourisme is proud to share its emotional new global campaign ‘Follow Your Feelings’. Centring on an uplifting 90 second film shot on 4 different islands with multiple executions tailored for different audiences in 14 countries and in 9 languages, the campaign builds on the overarching ‘Feel Treasured’ brand platform, inviting travelers on an emotional journey led by the different feelings each unique island and location can evoke.

The ‘Follow Your Feelings’ campaign brings to life the experience on offer to travelers in a landscape and culture that can set the heart beating with wild adventure, or brings hearts together with serenity and connection.

From the iconic luxury of Bora Bora’s overwater bungalows on crystal lagoons framed by lush green mountains to the dramatic cliff side caves of Rurutu or the authentic tribal horseriders of Nuku Hiva the campaign reveals the rich variety of possibilities that visitors can embrace in just one stay.

The film also communicates the breathtaking sense of connection between all things in The Islands of Tahiti, a feeling the locals call Mana, a feeling visitors too will experience as they open their hearts to this truly unique world.

Based on the unique way The Islands of Tahiti is a place that you feel as much as you see, the ‘Follow Your Feelings‘ hero film shows the deeper experience you will have if you immerse yourself and ‘feel’ the unique scenery and culture. The viewer is guided on a cinematic voyage by an evocative voiceover and visuals that conjure the sense of following a continuous flow of incredible moments and the warmth of feeling they inspire amongst everyone, both travelers and locals.

Created and produced in partnership with Tahiti Tourisme’s global creative agency Circul8, the campaign showcases the welcoming culture and unforgettable scenery that can be found all over the 5 archipelagos of The Islands of Tahiti, aligning with the overall goal of diversifying tourism to areas beyond the renowned resorts, but that also offer accessible, world-class experiences.

‘Follow Your Feelings’ continues on the path of establishing The Islands of Tahiti as a leader in sustainable and inclusive tourism championing the preservation of local traditions alongside the unparalleled hospitality and distinctive vacation experiences sought after by discerning travelers worldwide.