At the PATA Gold Awards 2024, organized by the Pacific Asia Travel Association, Tahiti Tourisme was named Gold Award Winner in the “Marketing Campaign – National Tourism Organisation Pacific” category. This award was won thanks to our brand-new campaign “The Treasured Test”, created to promote The Islands of Tahiti as a welcoming destination for everyone.
Our campaign "The Treasured Test"
To ensure that the campaign truly reflected the welcome and experience of the LGBTQI+ travel community, Tahiti Tourisme collaborated with agency Circul8 to create, “The Treasured Test”, in partnership with Air Tahiti Nui. This initiative invited real LGBTQI+ travelers to evaluate their experience of traveling to The Islands of Tahiti.
The Treasured Test - Jess & Jen (EN - long version with sub)