Tahiti Tourisme wins the “PATA Gold Awards 2024”.

An award received thanks to our LGBTQIA+ campaign “The Treasured Test”

Published on 23 July 2024

At the PATA Gold Awards 2024, organized by the Pacific Asia Travel Association, Tahiti Tourisme was named Gold Award Winner in the “Marketing Campaign – National Tourism Organisation Pacific” category. This award was won thanks to our brand-new campaign “The Treasured Test”, created to promote The Islands of Tahiti as a welcoming destination for everyone.

Our campaign "The Treasured Test"

To ensure that the campaign truly reflected the welcome and experience of the LGBTQI+ travel community, Tahiti Tourisme collaborated with agency Circul8 to create, “The Treasured Test”, in partnership with Air Tahiti Nui. This initiative invited real LGBTQI+ travelers to evaluate their experience of traveling to The Islands of Tahiti.

The Treasured Test - Jess & Jen (EN - long version with sub)
The Treasured Test - Jess & Jen (EN - long version with sub)
The Treasured Test - Jess & Jen (EN - long version with sub)
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