Tahiti Tourisme unveils its international 2025 campaign “Let your emotions guide you”. An inspiring 90-second video, shot on four emblematic islands and available in several formats in 14 countries and 9 languages. The campaign is based on the brand concept of “Reconnect with what’s essential in Tahiti & Her Islands “. It invites travellers to enjoy a unique and authentic experience, guided by the emotions that each island and landscape can bring.
This campaign invites visitors on an immersive journey into the lives of Polynesians. Through a series of videos translated into 8 languages (French, English, Italian, Spanish, German, Chinese, Korean and Japanese), travellers are transported to the heart of the destination’s landscapes through the eyes of its inhabitants.
In 2023, Tahiti Tourisme is launching the first instalment of its “Get back to basics” promotional campaign, entitled “Experience emotions at every moment”. Translated into 6 languages, this campaign aims to reveal a facet of Tahiti & Her Islands that many have missed, beyond the overwater bungalows of Bora Bora and into the heart of the destination.
While romance, exceptional hotels and crystal clear waters are still present in abundance in the destination, the new campaign goes further into the essence of the destination and reveals a paradise where all types of travellers can discover and cherish every moment of simple pleasures, endless adventure, ancient culture, and authentic connections.
The campaign follows a number of major announcements from the destination, including the publication of a new strategic plan for tourism, Fāri’ira’a Manihini (FM27).
In 2022, Tahiti Tourisme is rolling out its new campaign, “Feel Treasured”, which is part of the ongoing promotional efforts to relaunch the destination.
This campaign invites international travellers to reconnect with the important things that were so difficult to experience during the Covid-19 pandemic.
In 2019, Tahiti Tourisme launched a new version of its Tahiti Et Ses Îles, les Îles du Mana promotional campaign, entitled “Pick Your Paradise”. This new version offered Internet users a series of 36 short videos extolling the charm of our islands and the tourist activities that the destination has the secret to.
Three themes were highlighted, including adventure, culture and tourist experiences to discover with friends and family. Once on the dedicated web page, Internet users could put together a video package of their dream activities and why not submit it to their friends and family or get in touch with one of the many travel agents listed on the Tahiti Tourisme websites.
In 2018, Tahiti Tourisme launched a video series entitled “Take Me To Tahiti”. It featured two couples and a family of tourists selected following a worldwide casting launched by Tahiti Tourisme in 2017. The selected tourists became the main protagonists of the video series, coming to discover Tahiti Et Ses Îles during a filming session.
The campaign highlighted the diversity of the destination in terms of the types of customers targeted (couples, adventurers, romance and families), the islands (Marquesas, Raiatea, Taha’a, Moorea, Tahiti) and the activities available in Tahiti Et Ses Îles (cultural, water and land-based activities). It was relayed in 17 markets (France, Belgium, Italy, Germany, Switzerland, Spain, Great Britain, Canada, United States, Brazil, Chile, Colombia, South Korea, Australia, New Zealand, China and Japan) via various digital platforms: Facebook, Adara, AFAR, Google, invibes, Whatsapp, Instagram, Youtube, Pinterest, TripAdvisor, Online TV network, Sina Weibo, etc.
In 2017, Tahiti Tourisme launched a video series entitled “Two Stories / One Mana” featuring 3 pairs of tourists invited to come and discover Tahiti Et Ses Îles.
The campaign, which highlights the diversity of the destination in terms of its activities, culture and population, was promoted mainly on social networks (Facebook, Instagram, Youtube, Twitter, Pinterest) in 17 countries (Japan, Korea, Australia, New Zealand, France, Italy, Germany, Switzerland, Great Britain, Belgium, Spain, Canada, United States, Brazil, Chile, Argentina and Colombia).
It also enabled Tahiti Tourisme to launch a worldwide casting call #TakeMeToTahiti to recruit 1 family and 2 couples to be the main protagonists of the video series.
In 2016,Tahiti Tourisme launched a new promotional campaign to reposition its brand. Entitled “Tahiti Et Ses Îles, Les Îles du Mana” or “The Islands of Tahiti, Embraced by Mana”, the campaign highlights hitherto little-exploited assets (the local population, its art of living, its culture, its crafts and green tourism) that appeal to “Discerning Explorers” looking for authenticity, real connections and new experiences.
Generally speaking, “Tahiti Et Ses Îles, Les Îles du Mana” was promoted in these 11 markets via the written press (advertisements, direct mail, articles) and also via the web (Google, TripAdvisor, social networks, emailing and partner websites).
