AVIAREPS Japan agency
The agency was chosen following a call for tenders issued by Tahiti Tourisme in Japan, to which 12 agencies responded. The AVIAREPS team will take over from DEEP BLUE, headed by Keizaburo MORI, who has represented The Islands of Tahiti in Japan since 2016.
“We are delighted to start working with the AVIAREPS Japan agency, Ashley and his team have a perfect understanding of the Japanese market. They will breathe new life into the promotion of The Islands of Tahiti as a destination in Japan. This new representation will enable us to start off on a solid footing in order to help restart our route to Asia, while maintaining the proximity and relationships that have been established with partners in the market over all these years,” says Jean-Marc MOCELLIN, General Manager of Tahiti Tourisme.
AVIAREPS will work with Tahiti Tourisme ‘s head office team to position The Islands of Tahiti as the preferred destination for the Japanese, in order to boost tourism in the market when Japan reopens and thus increase tourist numbers from the market.
AVIAREPS will be launching actions dedicated to the distribution network in order to continue to motivate retailers of the destination and a series of marketing and public relations activities will ensure the visibility of The Islands of Tahiti to the Japanese general public.
Ashley J. HARVEY, Managing Director at AVIAREPS Japan said “We are honoured to have been selected as part of this tender. We also look forward to working with the Tahiti Tourisme team and partners in the Polynesian tourism industry. Together, we will ensure a strong return to tourism from the Japanese market. The world of tourism has taken a battering over the past 20 months.
However, we’re already looking ahead to 2022 and we’re confident that business will pick up again, because the potential of The Islands of Tahiti as a destination has its place with Japanese travellers. From the adventurer, to the senior or high-end customer, to the divers and ‘Ori Tahiti dancers, we are convinced that Tahiti & Her Islands will be the destination where the Japanese will come for refuge as soon as the restrictions are lifted and flights resume.
Discover the new Tahiti Tourisme team in Japan: HERE
Please do not hesitate to contact Ms Rogella DOOM, Regional Manager for North America / Asia-Pacific at Tahiti Tourisme ‘s head office(rdoom@tahititourisme.org) or Ms Léa PARIZOT, Regional Promotion Officer for Asia(lparizot@tahititourisme.org) if you would like any further information.
About AVIAREPS
AVIAREPS was founded in Munich, Germany, in 1994 to help airlines and destinations develop their businesses in a highly competitive and ever-changing global industry. AVIAREPS Japan has a long and illustrious history in the Japanese market. It is the leading destination marketing and public relations agency.
To find out more, visit www.aviareps.com
