Copy Of Poster Pareu Day 2025 1
These missions are key milestones for Tahiti Tourisme, which is reaffirming its desire to diversify its outbound markets while consolidating its leading market.
The challenge remains the same: to position The Islands of Tahiti as an exclusive destination, where every traveller feels privileged, immersed in Polynesian culture and the beauty of an exceptional natural environment, with an offer rich in authentic and varied experiences.
The Groupement Tahiti Tourisme led a roadshow in Asia from 27 to 30 October, with stops in Tokyo, Osaka and Seoul, bringing together more than 130 travel professionals for some very positive meetings. These events complemented the roadshow organised by the Groupement earlier, in March in China, bringing to a close the 2025 Asian tour, the aim of which is to continue to strengthen commercial relations in this region and present a committed destination in Asia.
In Japan, meetings organised by Tahiti Tourisme on 27 and 28 October brought together 11 Polynesian partners, including Air Tahiti Nui, along with Polynesian receptives, hoteliers and cruise operators, with more than 70 Japanese travel agents and tour operators.
The roadshow was also an opportunity to announce a positive outlook for the direct Narita-Papeete air service operated by the Polynesian airline Air Tahiti Nui: the maintenance of two frequencies per week, optimised timetables for 2026 (for the IATA summer period) and the long-awaited reintroduction of an annual operation without seasonal interruptions planned for 2027. These are reassuring prospects for the Japanese and wider Asian distribution network, who sell The Islands of Tahiti to their customers.
Roadshow in Japan
2025 Tahiti Seoul Roadshow Partner Photo
Roadshow in Japan
2025 Tahiti Seoul Roadshow Partner Photo
In Korea, the Seoul Roadshow on 30 October brought together nearly 60 players from the Korean distribution network, with the Polynesian industry represented. It was an opportunity to see the potential of Korea for The Islands of Tahiti, which is less than three hours’ flight from Narita and its direct route to Tahiti. South Korea is one of the most resilient and dynamic Asian markets in terms of international post-covid travel recovery.
More recently, in November, Tahiti Tourisme pursued its strategy of consolidation in its leading outbound market by taking part in the Signature Travel Network Conference in Las Vegas from 10 to 12 November. This key event for the American travel industry gave the new management team the opportunity to meet travel agents from the Signature network, strengthen relations with key players in the market and present the destination’s differentiation priorities for 2026.
Tahiti Tourisme also organised an event in Los Angeles on November 13, co-sponsored by Air Tahiti. The meeting brought together the new management team from Tahiti Tourisme’s head office in the United States, American representatives of Polynesian partners (accommodation, international and domestic airlines, etc.) and the main tour operators and travel agents who sell the destination in this market.
The event was an opportunity for Tahiti Tourisme to officially present the new management team at its head office and its local representative team (renewed in 2024), as well as to outline the outlook for The Islands of Tahiti in 2026. The event also gave Air Tahiti the opportunity to present its new “100% Business Class” aircraft, scheduled for the second half of 2026, as part of its strategy to move upmarket, initiated in April 2025 with the launch of Premium Class on its flights. This new offer meets the demand of high-end international travellers and promotes The Islands of Tahiti as an exclusive destination.
US Mission
US Mission
These international missions are part of a confirmed growth dynamic: 263,766 tourists in 2024 (+0.7%) and the prospect of a new visitor record for The Islands of Tahiti in 2025, which is becoming clearer by the week, with almost 45% coming from the North American market, and continued growth in the Asian markets stimulated since the resumption of direct Tokyo-Narita flights in October 2023.
This link, the only direct gateway from Asia, has already enabled nearly 54% of Asian visitors to return to pre-COVID levels in 2024, and opens up horizons for sustained growth in 2025 and 2026, the result of support over the last few years for the revival of the Asian markets through more action and marketing investment on the part of Tahiti Tourisme and Polynesian partners committed to this promising region.
By visiting these strategic markets as soon as she takes up her post, Vaihere LISSANT confirms TahitiTourisme’s commitment to diversifying its tourist markets, while consolidating the strengths of traditional markets such as the United States.
