Annual Conference - ParauParau Tahiti - PPT 2023

The ParauParau Tahiti – PPT, created by Tahiti Tourisme, has been the benchmark professional event for the tourism industry in Tahiti And Her Islands since 2018.

In partnership with Air Tahiti Nui, the official airline of the ParauParau Tahiti – PPT, Tahiti Tourisme organises this event, which brings together product managers from the main tour operators in the outbound markets, as well as local tourism players.

The event is intended as a platform for exchanging ideas in order to re-establish and strengthen relations with the destination’s international influencers on the one hand, and to ensure that The Islands of Tahiti programming, in all its diversity, is maintained on the outbound markets on the other.

The two days of meetings, which will take place at the Presidency of French Polynesia on 31 January and 1 February 2023, will be preceded or followed by familiarisation trips for product managers who are present and who have decided to take part in the “eductours” organised by Tahiti Tourisme. This is an opportunity for the main outbound markets to discover The Islands of Tahiti and to optimise the promotion of the destination thanks to these enriching experiences.

For Tahiti Tourisme, it is now essential to consolidate relations between local tourism professionals and the destination’s international sales force.

THE PRINCIPLE

– Thanks to a partnership with Air Tahiti Nui, the event’s official airline, 103 plane tickets have been offered to media guests and product managers from the main tour operators. Local tourism professionals will be meeting product managers from the Europe, America and Pacific regions. It should be noted that the Asia region will not be represented in its entirety, as China is still subject to strict health restrictions.

– The 81 Polynesian tourism professionals who have registered will have the opportunity to meet 91 product managers from the main international tour operators during these two days of meetings.

– The familiarisation trips, which will precede or follow the event, will take place on the islands of Tahiti, Moorea, Raiatea, Taha’a, Bora Bora, Rangiroa Tikehau, Fakarava, Mataiva and Makatea. These experiences will enable the various participants to immerse themselves in the destination and share their experiences and emotions in their respective markets.

AN OPPORTUNITY TO RECONNECT WITH THE INDUSTRY

The event is aimed at product managers from the twelve markets and three regions that market the destination: Europe (France, Italy, Germany, England, Switzerland, Spain and Belgium), America (United States, Canada and Mexico) and the Pacific (New Zealand and Australia).

This 2023 event is particularly important, as it is the first face-to-face event since the start of the pandemic, and many local partners have not yet had the opportunity to meet international professionals.

The two days of the ParauParau Tahiti – PPT 2023 will be held at the Presidency of French Polynesia, an ideal venue for welcoming 81 local professionals (airlines, cruises, cultural activities, diving centres, domestic airlines, hotels, private islands, incoming agencies, international airlines, land-based activities, nautical activities, museums, small family hotels, tourist carriers, seasonal rentals and nautical charters) and 91 product managers.

The annual event will bring together local professionals representing the destination’s various tourism sectors:

• 1 aviation activity,
• 1 association
• 3 cruise companies
• 3 cultural activities,
• 6 diving centres,
• 2 domestic airlines,
• 15 hotels,
• 14 incoming agencies,
• 5 international airlines,
• 8 land-based activities,
• 2 museums,
• 1 guesthouse,
• 4 tourist transports,
• 1 seasonal rental,
• 7 nautical activities,
• charter yachts.

AN OPPORTUNITY TO RECONNECT WITH THE INDUSTRY

The event is aimed at product managers from the twelve markets and three regions that market the destination: Europe (France, Italy, Germany, England, Switzerland, Spain and Belgium), the Americas (United States, Canada and Mexico) and the Pacific (New Zealand and Australia).

This 2023 event is particularly important, as it is the first face-to-face event since the start of the pandemic, and many local partners have not yet had the opportunity to meet international professionals.

The two days of the ParauParau Tahiti – PPT 2023 will be held at the Presidency of French Polynesia, an ideal venue for welcoming 81 local professionals (airlines, cruises, cultural activities, diving centres, domestic airlines, hotels, private islands, incoming agencies, international airlines, land-based activities, nautical activities, museums, small family hotels, tourist carriers, seasonal rentals and nautical charters) and 91 product managers.

The annual event will bring together local professionals representing the destination’s various tourism sectors:

• 1 aviation activity,
• 1 association
• 3 cruise companies
• 3 cultural activities,
• 6 diving centres,
• 2 domestic airlines,
• 15 hotels,
• 14 incoming agencies,
• 5 international airlines,
• 8 land-based activities,
• 2 museums,
• 1 guesthouse,
• 4 tourist transports,
• 1 seasonal rental,
• 7 nautical activities,
• charter yachts.

SUSTAINABLE TOURISM, THE THEME OF THIS YEAR’S EVENT

Fāri’ira’a Manihini 2027, the tourism strategy initiated by the Polynesian Ministry of Tourism in 2020 and co-constructed with the population as well as public and private tourism stakeholders, is part of a trajectory for inclusive and sustainable tourism. It aims to meet the expectations of travellers, while sustainably preserving the destination and its assets (its environment, its culture and its welcoming population). This collaborative approach will be maintained in the monitoring and operational deployment of the action plan it contains, as the interests of the Polynesian population are at the heart of the territory’s tourism development.

As part of this strategy, Tahiti Tourisme is contributing to a more responsible development of its actions and events. For this year’s ParauParau Tahiti – PPT 2023, our commitment to sustainability has been strengthened through a number of concrete actions:

– Relying on benchmark organisations: the creation of this event is based around tools used by our service provider, Tahiti Expert Event (TEE), to improve and monitor the environmental impact of the event, such as Adere (Auto Diagnostic Environnemental pour les Responsables d’Evénements). This tool enables event professionals to limit the impact of an event in terms of food, transport, communication, etc.

–Encouraging a virtuous economy: favouring local, seasonal products, short circuits and local service providers (entertainment, goodies, catering, etc.). This is what we want to achieve in organising this event.

–Adding value to carbon emissions: participants will be offered the opportunity to add value to the carbon footprint of their trip and thus offset its environmental impact. This solidarity action could benefit a local association. Participants are also encouraged to use public transport or car-share to get to the event.

–Making the most of resources and waste: water bottles will be distributed to all participants and water points will be made available throughout the event. Waste will be sorted, recycled and weighed at the end of the event. Communications media will be limited, reused and digitised as much as possible.