Working together for sustainable tourism

“Together, let’s take action for sustainable tourism” is a series of animated videos presented by Hina, a young Polynesian woman already known to the local public for a campaign launched in 2020 on barrier gestures.

In 2023, Hina returns as part of Tahiti Tourisme’s new awareness-raising campaign. Aimed at the local population and those involved in Polynesian tourism, the aim of these short animated videos is to raise awareness and inform as many people as possible, whatever their age, about the actions that need to be put in place for inclusive and sustainable tourism.

Guided by Hina, the audience will learn, for example, how the destination will organise itself to implement the new tourism development strategy, Fari’ira’a Manihini 2027, how tourism can contribute to the local economy and employment, and how to preserve our culture and environment.

Tahiti Tourisme is launching a communications campaign to raise awareness among the local population of Tahiti Et Ses Îles‘ tourism development strategy, dubbed Fāri’ira’a Manihini (FM27). Over the next five years, this strategy aims to position French Polynesia as a flagship destination for inclusive and sustainable tourism.

The strategy, which has been co-constructed with the local population as well as public and private tourism stakeholders, unveils an ambitious action plan up to 2027, which aims to protect natural resources, optimise the spin-offs of tourism for the local population and prioritise a quality experience for visitors.

This is the context for this awareness campaign. Its aim is to inform the local population about the content of the FM27 roadmap and also to raise awareness of the actions that can be taken by everyone to ensure sensible, inclusive and sustainable tourism.

The awareness-raising campaign is based around the broadcasting of two series of videos, one of which is entitled “Together, let’s take action for sustainable tourism”, presented by Hina, a young Polynesian character in animated form, already known to the local public for a campaign launched in 2020 on barrier gestures, in the middle of a pandemic.