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2019 edition of the J'embellis ma commune competition

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Tahiti Tourisme

Beautifying my townLaunch of the 6th competition

LAUNCH OF THE 6TH “J’EMBELLIS MA COMMUNE” COMPETITION

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Tourism is the number 1 source of wealth for the local economy, and it is vital to raise awareness and involve the local population in its development. As part of its efforts to raise awareness among the local population, Tahiti Tourisme is planning to relaunch the “J’embellis Ma Commune” (I’m beautifying my town) operation after a two-year hiatus due to the health crisis.

Published on 8 August 2022

A competition that brings people together

“J’embellis Ma Commune” is an annual competition that encourages the beautification of communes, with the enhancement of tourist-oriented sites.

The beautification and greening of roadsides has been part of French Polynesia’s tourism development strategy since 2015, so this competition is part of this development and awareness-raising drive. It will enable local authorities to enhance the beauty of their areas, make them more attractive to tourists and improve people’s quality of life.

Following the success of previous editions (2015 to 2019) and the enthusiasm shown by the local population, associations and communes, Tahiti Tourisme is running the competition again in 2022. After an absence of two years, it was important to continue the mission of raising awareness of tourism.

A new edition packed with new features

For this 6th edition, the concept of the competition has been modified, and it will return in a biennial format. This will make it possible to lengthen the period of work in order to obtain lasting embellishments and to involve the population of the participating communes more. More than just a competition, taking part in the beautification projects is a human adventure. Gathered around a common objective, all the participants get involved and propose projects that unite the local community.

The human and social results of the last 5 editions of this event are therefore more than positive, although certain improvements have been identified, particularly in terms of the durability of the sites embellished and the ephemeral nature of the interest shown in this embellishment by the associations.

The concept of the competition has therefore been modified along the following lines:

  • To be more effective in terms of the scope and quality of the campaign, by moving away from the improvement of isolated sites towards the embellishment of public roads used by tourists;
  • to obtain results that will last rather than ephemeral sites, with a works period extended to 15 months (compared with 6 previously) and maintenance of the landscaped area beyond the competition period;
  • greater involvement of the general public, local authorities and, above all, tourist boards. The competition will therefore be open to local authorities with a Tourism Committee, which will be able to help organise and unite the various local players around the competition;
  • the communes involved and wishing to take part will only be able to identify one association to represent them.

Tahiti Tourisme is therefore inviting the associations of Tahiti’s communes and those whose island has a Tourism Committee to register for the 2022 edition. The areas chosen for this year’s event are those with a Tourism Committee:

  • Society Island: Papeete, Faa’a, Teva I Uta, Taiarapu Ouest, Tautira, Tiarei, Moorea, Raiatea, Bora Bora, Huahine, Maupiti ;
  • Tuamotu Islands: Mataiva, Fakarava, Makemo, Manihi, Rangiroa ;
  • Gambier Islands ;
  • Marquesas Islands: Tahuata, Fatu Hiva, Hiva Oa, Ua Huka, Nuku Hiva, Ua Pou ;
  • Austral Islands: Tubuai, Raivavae, Rapa and Rurutu.

Involving the Tourism Committees in the development of the competition will encourage synergies and communication between the various stakeholders. The Tourist Board will be the main contact on the ground, supporting the associations and local authorities in their beautification projects, ensuring that the rules of the competition are respected and supervising the inspection visits.

For this year’s competition, the jury will be joined by a new body, the Service des Parcs et Jardins et de la Propreté (SPJP). Each quarter, the department will carry out supervisory visits with the Comité du Tourisme and Tahiti Tourisme. The aim of these visits is to advise, train and support the participating local authorities and associations in their beautification projects.

Contact

For all enquiries, please contact the people below:

Taiana FARE-BREDIN: tfarebredin@tahititourisme.org / (+689) 40 50 57 35
Heimana VINCENTE: hvicente@tahititourisme.org / (+689) 40 50 57 52