Statistics & markets

Tahiti Tourisme deploys a large-scale promotional strategy targeting the general public, the media and distribution networks simultaneously. Through its head office and representative offices, the organisation ensures that The Islands of Tahiti is constantly promoted worldwide. These concerted actions are designed to raise the profile of the destination and support industry professionals in marketing this Polynesian paradise.

This international presence is based around four key regions: the Americas, Europe, Asia and the Pacific. Alongside this global deployment, an equally sustained effort is being devoted to the domestic market. By coordinating its local initiatives and its representations abroad, Tahiti Tourisme guarantees a coherent and attractive image for the destination in all its priority markets.

Tahiti Tourisme invites you to explore the main market segments driving the destination. By finely analysing the different types of customer, this study provides a precise portrait of travellers, their behaviour and their motivations. The aim is to provide professionals with a clear vision of the pillars of The Islands of Tahiti success on the international stage.

Beyond simple observation, this approach identifies the specific expectations and strategic development opportunities of each segment. Whether it’s a niche or a mass market, this sector-specific expertise helps us to adapt our offers and services to meet the demands of tomorrow. It is an essential tool for optimising tourism growth and enhancing the appeal of our archipelagos.