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J1 Group Photo Tourism Committee Seminar September 2025

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Tourism Committee

The tourist boards play an essential role in promoting and developing tourism in the archipelagos of French Polynesia. Acting as local intermediaries, they support local initiatives and service providers and help to promote the destination to visitors.

Tourism committees

An essential link in the development of tourism

As part of the implementation of the sustainable tourism strategy, Fāri’ira’a Manihini 2027 (FM27), the Country has established measures to strengthen its actions with local tourism stakeholders, including tourism committees.

A tourism committee is an association that brings together and assists the tourism stakeholders of a municipality or island. It distributes tourist information within its area of competence (promotion of local professionals, places not to be missed, events not to be missed, etc.).

On some islands, the tourist committee even organises events and livens up the island’s tourist life. Some also manage cruise ship arrivals (an average of 800 per year). They also educate the local population about welcoming visitors and developing tourism.

Tahiti Tourisme has been supporting the committees for many years, helping them to structure, professionalise and roll out public tourism policy. The development of the tourism committees should enable them to become true relays for Tahiti Tourisme and the deployment of the tourism development strategy with local players.

They have an essential role to play since, spread over some thirty islands, they are in direct contact with tourism professionals and the population of the archipelagos and remote islands, which encourages and helps to develop this notion of inclusiveness.

A 5-year structuring and professionalisation plan

In 2022, the country will approve a five-year plan to structure and professionalise the Tourism Committees. Supported by the President’s Office and the Tourism Department, Tahiti Tourisme is assisting them on a daily basis with the help of a dedicated team. This support, which stems from the FM27 strategy, takes place in 4 stages:

Tourist boards are associations made up of volunteers who are invested in and committed to tourism in their region. At this level, Tahiti Tourisme’s role is to encourage their approach and help them adopt good practices in terms of sustainable tourism, associative life, management, accounting and legal compliance, among others.

This stage consists of a number of exchanges between the Tourism Committee and Tahiti Tourisme, with the aim of presenting the country’s tourism vision for the Tourism Committees (preliminary studies, the law governing the country, regulatory statutes, etc.) and getting to know the committee (its history, missions, operations, etc.). Finally, the committee is made aware of the need for accreditation and adopts the regulatory statutes in order to move on to the recognition/accreditation phase.

Committee structure

The tourism committees are bodies governed by private law, holding a licence, constituted in the form of associations governed by the law of 1901, domiciled in the place where they carry out their activity, and whose articles of association comply with the reference model determined by order of the Council of Ministers.

Their purpose is to inspire, relay and participate in the implementation of the country’s tourism policy within the framework of the missions mentioned below and carried out within the geographical area in which they operate.

With the exception of the island of Tahiti, only one tourism committee may be approved per island.

The Tourist Board submits an application for approval by the local authority. The application is examined by the Tourism Committee Approval Advisory Committee, which may approve it in one of the 3 existing Tourism Committee categories: Destination Relay, Developer or Local Animator. Once it has been approved, the Tourism Committee officially becomes the Pays’ intermediary in its area and a point of contact between the Pays and local tourism stakeholders. In order to carry out the tasks entrusted to it, a professionalisation programme has been developed.

This programme, entitled ” Ha’amaita’i “, is aimed at the board members and employees of the approved Tourism Committees in order to inspire, relay and participate in the country’s tourism policy: Fāri’ira’a Manihini 2027. Its main objective is to provide each participant with a solid grounding in sustainable tourism, community involvement and hospitality excellence.

What is the training programme?

Here are a few examples of the training courses offered in each area of professionalisation:

  1. Local sustainable tourism development
    • Fari’ira’a Manihini 2027 and the GSTC criteria,
    • The impacts and levers of sustainable development,
    • Good reasons to get involved,
    • Solutions within our reach,
    • Tools and methods for getting involved in sustainable tourism,
  2. Commitment and associative life
    • The articles of association
    • The roles and responsibilities of board members
    • The different types of association accounting
    • The different contacts and their expectations
    • Communication channels
  3. The quality of tourist reception
    • Tourist numbers
    • What is SADI?
    • The challenges and objectives of a welcome
    • The human dimension of service and reception
    • Managing tourist complaints and follow-up

The programme may evolve according to the level of participants, their needs and the region’s tourism strategy. The following topics have been added in response to the need for support expressed by the committees:

  1. Association accounting
  2. Team building
  3. Project management (definition, structuring and budgeting)
  4. Elements of an action plan (construction, budgeting and evaluation),
  5. Support for project leaders

Professional and recognised, the Tourism Committee has the material, technical and financial resources it needs to carry out its missions. It can now carry out these tasks more independently, while knowing that it can count on the support of Tahiti Tourisme if the need arises.

Report on the 2025 actions of the tourist boards
Comités du Tourisme - Bilan des Actions 2025

Contact

You can contact the team in charge of Tahiti Tourisme’s Tourist Committees:

  • by e-mail at comites@tahititourisme.org
  • by telephone on 40 50 57 35
  • Gare maritime – 2nd floor – BP 65, 98713 Papeete – Tahiti – French Polynesia